One system landscape for two strong publishing brands.
For NWB Verlag we have supported a mature eCommerce landscape built around Shopware 6 since 2019 – with clean system integration, custom extensions and continuous development.
Two brands, thousands of specialist titles, one standard.
A long-established specialist publisher with two brands – NWB and Kiehl – needed an eCommerce landscape that cleanly handles thousands of specialist publications and talks seamlessly to the existing publishing systems. No off-the-shelf project: subscription models, complex product variants and editorial requirements all had to come together.
The challenge lay less in the store itself than in the integration: product data, prices and orders needed to flow automatically between the store and the publishing systems – reliably, in both directions.
Two stores, one clean system landscape.
Two tailor-made Shopware 6 stores with their own design and template, connected through a custom interface architecture. Search, product detail pages and checkout were tailored to the needs of professional customers.
Since go-live we have kept developing the landscape in regular alignment meetings: new features, performance optimisation and updates – as a long-term partner rather than a one-off service provider.
The project in detail.
Shopware 6 development
Two stores for NWB and Kiehl with individual design and template on a shared technical base.
Interface architecture
Integration with external publishing systems so products, prices and orders are synchronised automatically.
Custom extensions
Tailor-made search, product detail pages and features the Shopware standard doesn't ship with.
Long-term support
Regular alignment, updates and continuous development since 2019 – with fixed points of contact.
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